See also:

The concept
Personal Profile concept You can set several of your vehicle's functions to suit your personal needs and preferences. The settings are automatically saved in the profile currently activated. ...

If the worst comes to the worst: BMW Assist Emergency Call with automatic vehicle location
In the event of an accident in the new BMW 3-Series, the Advanced eCall function from BMW ConnectedDrive allows the emergency services to receive detailed information on the type of collision and ...

Safety
Active head restraints, two-row side curtain airbags, front airbags and side-impact airbags for the front seats are all standard. So is an electronic stability system, antilock brakes and traction ...