The wedge shape of the new 3-Series' silhouette and its wider track (+ 37/47 mm at the front/rear) underline the sporting appearance of the new BMW. By clearly accentuating the width of the car, the multi-faceted surfaces of the expressive front end give the BMW 3-Series a sportier face than ever. A wide, squat interpretation of the upright, slightly forward-slanting BMW kidney grille emphasises the stance of the new BMW 3-Series. LED accent lights positioned like eyebrows above the striking twin headlights with corona rings (if xenon headlights are specified) lend an extra intensity to the classic BMW focused look. The headlights now extend up to the frame of the kidney grille, merging the headlights and grille of the new BMW 3-Series Sedan into a single stylistic unit and adding further emphasis to the car's broad-set stance. The BMW 3-Series replaces the central air intake of its predecessor with two larger intakes, which are positioned underneath the headlights to the outer edges of the front end and add extra depth to the car's sporty styling. On the far left and right of the main ducts are small vertical intakes which help create the "Air Curtain". This new technology improves air flow around the front wheels, enhancing aerodynamic efficiency and reducing fuel consumption at higher speeds.

The closely spaced, squat openings of the kidney grille, with their eye-catching surrounds, form the most prominent element of the new BMW 3-Series Sedan's front end design. This is also where the precise lines of the heavily contoured bonnet finish. The result is a front end that appears lower-slung, giving the BMW 3-Series a clear sporting edge when viewed head-on.