The new BMW 7-Series comes with one of the most luxurious interiors of any premium car. In addition to a new iDrive controller and larger 10.2-inch screen, owners will be able to programme frequently selected radio stations or navigation destinations on favourite buttons located on the centre console. For the first time on a BMW the instrument cluster comprises a high-resolution colour display with Black Panel technology. This new style of display makes for greater character clarity and, when not in use, forms a smooth, homogenous black surface that gives the interior an added level of modern elegance.

With its 40Gb hard drive, the BMW 7-Series is the first production car in the world that enables a customer to upload their favourite music to be stored on the vehicle. In excess of 100 albums can be saved in this way for the driver's enjoyment. Four-zone automatic air-conditioning can be specified and, for the first time, the BMW 7-Series can have a rear seat ventilation system combined with massage function. The air-conditioning system feeds cool air to the seat squab and backrest while twelve massage bubbles gently kneed the occupants' upper body.

The BMW 7-Series comes with BMW ConnectedDrive with enhanced BMW Assist and BMW TeleServices as standard. BMW Assist is the reactive safety blanket that automatically dials the emergency services if the driver is involved in an accident. For the BMW 7-Series this life-saving system has been improved so that it can now tell the emergency services the severity of the accident and the likely injuries of those inside. BMW TeleServices sees the 7-Series automatically communicate with a call centre if it the car is due a service or a potential fault is detected. A dealer will then contact the owner to arrange a convenient time to rectify this.