BMW 650i in the Market
I may prefer the Jaguar to the BMW, but the 650i is still a remarkable machine that will find plenty of fans among current BMW owners. Does it deliver a luxurious convertible interior and a gorgeous exterior? Yes. Is it lovely to cruise around town in? For sure. Would I invest $100,000 in one? Probably not.
Most BMW shoppers, however, look to Mercedes and Audi as competitors, not Jaguar. As neither of those companies have a model that offers similar performance and size, the 650i should sell quite well.
See also:
ConnectedDrive or BMW Assist
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