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World firsts
The BMW 7-Series' drivetrain superiority is reinforced with a plethora of automotive firsts. All BMW 7-Series can now be specified with the world's first Head-up Display incorporating a speed limi ...

The concept
When the low beams are switched on, this system automatically switches the high beams on and off. The procedure is controlled by a sensor on the front of the interior rearview mirror. The assi ...

Striking front end with precise contours and multi-faceted surfaces
The wedge shape of the new 3-Series' silhouette and its wider track (+ 37/47 mm at the front/rear) underline the sporting appearance of the new BMW. By clearly accentuating the width of the car, t ...