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World firsts
The BMW 7-Series' drivetrain superiority is reinforced with a plethora of automotive firsts. All BMW 7-Series can now be specified with the world's first Head-up Display incorporating a speed limi ...

Start/Stop button
The concept Pressing the Start/Stop button switches the ignition on or off and starts the engine. The engine starts if the brake pedal is pressed when you press the Start/Stop button. ...

The concept
Adaptive light control is a variable headlamp control system that enables dynamic illumination of the road surface. Depending on the steering angle and other parameters, the light from the head ...